The survey says that 55% of registered voters have watched political videos online this election season. The Pew Research Center asked about six different types of political videos and published these results:
-8% watch video news reports about the election or politics
-40% watch previously recorded videos of candidate speeches, press conferences, or debates
-39% watch informational videos online that explain a political issue
-37% watch humorous or parody videos dealing with political issues
-36% watch political advertisements online
28% watch live videos of candidate speeches, press conferences, or debates
There is great news for politicians in this survey, 52 percent of register voters say that people have recommended political videos for them to watch; and that social networking sites played a prominent role in the process.
Social media is not only a great way to share your own opinions but an easy way to share content that you enjoyed or are interested in.
More information on this study can be found at: http://bit.ly/TqEeyj.
This is the Jimirro Center's blog for the 2012 Presidential Election and the use of Social Media to express beliefs, opinions and values.
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